Archive for Young Jeezy

Daily Dose of L

Posted in Daily Dose of L with tags , , , , , , , , , , , , , , , , , , on November 6, 2009 by letterlbeats

It’s time for another Top 5 Friday

Good Friday Hip Hop! If you are a regular reader of my blog, you know that I try to get at least one top 5 list in every month. Today I will countdown the top 5 trends in hip hop production for 2009.

5. The Airhorn

This has been a mixtape staple for years but only recently are we hearing it in actual songs on purpose. It originated in Reggae dance halls as a like a call to the dance floor. I remember hearing in a mixtape I got in like ’01 from Canal Street in NY. Then I would hear it from Dj’s at parties (probably because half of their stuff came from mixtapes). Obviously Drake’s Forever was the linchpin song that demonstrated this trick but I heard some others this year as well. Even Young General wanted me to throw it in Headbanger Boogie.

Drake Forever Cover

4. The Drumma Boy Sound Effect

Even though Put On by Young Jeezy was the summer anthem for 2008, in 2009 everybody started biting Drumma Boy’s (the prodcuer of the song) style by inserting that electro synth build up sound effect into every damned song. My understanding is that it was supposed to be his signature tag but I guess it doesn’t work if everyone else does it.

3. Synthesizers

I suppose this was more of a carryover from 2008 but I think the death of Michael Jackson and the trend of 80’s throwback kept it going. In the last month I can’t turn on the radio without feeling like the line between hip hop, pop, techno and electro has been blurred beyond recognition.

2. Hi Pass Filtered Ad Libs

This is also known as the “telephone” effect. Obviously we were first introduced to this on B.I.G.’s Warning. But now it’s like people can’t make a song without having at least one track of vocals passed through the filter. Even singing vocals. That Sean Kingston song is a perfect example. Melodies or some sh*t like that.

1. The Triplet Kick

The staple song for the year on this one would be Every Girls by Drake, produced by Tha Bizness. It’s essentially an extra kick between a double. It’s really simple but I’ve heard it so much that I don’t understand why this never happened before. Timbaland used to do it all the time but when he did it with a bunch of other off beat type rhythms. These are like your basic 1,4,7,11 patterns (on a 16 step based sequencer) but done on a 1/32 as to be able to add that quick triplet. It’s funny because I know Jason is reading this right now and has no idea whatI am talking about.

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Daily Dose of L

Posted in Daily Dose of L with tags , , , , , , , , , , , , , , on November 1, 2009 by letterlbeats

Good Sunday Hip Hop!

This entry finds us with good news (you know it had to be because I don’t think we’ve ever done a Sunday blog) as we are on the cusp of making Letter L Beats an official production company.

I’ve got a few things to talk about today. First of all, I want to briefly discuss The BET Hip Hop Awards that aired Thursday night. One thing I can appreciate is that they definitely kept the show moving. Not too many special tributes or long nominee videos. Unfortunately I was really disappointed with some of the performances. Of those that I didn’t enjoy, I think the common denominator was the fact that none of them were veteran acts. Gucci Mane, Soulja Boy and Dorrough were ones that really stood out. They lacked energy. I understand that not every rapper is a lyrical beast, but there is something called presence that can make up a lot for what a performer lacks in content. Jason, Young General, SD and I were just having that conversation about a rapper we know here in Chicago named J. Gatz from Bad Seedz Chicago. Gatz is a solid rapper but his mic presence gives the impression that he’s greater than his skill level. As I was watching the show, the guys that had the best energy and presence were Ludacris, Jay-Z, Young Jeezy and Goodie Mob. These are veteran performers. When Fabolous and Dream did Throw It In The Bag, Fabolous seemed really comfortable on stage but Dream seemed a bit uneasy. Fab is a vet; ten years in the game. Dream just came out three years ago. Stage and mic presence are a must! The only somewhat newcomer that I have to give credit for having good energy was Plies.

So Jason has updated everything on the site for November including some new beats. I stepped into my mode on Thursday. I actually finished two of the beats while I was watching the awards show. Jason goes into this bit about another producer (shall remain nameless) and how I need to get on his level. He knows how to push my buttons because I wound up making 6 beats that day.

I also have an update on the Young General album. The yet untitled project has officially ended production and is ready for mastering! I think we have something very special. In fact I’m wondering if Jason is going to post the preview of Headbanger Boogie featuring J. Gatz?

Anyway, that about does it for this edition, but please stay tuned hip hop.


P.S. Yes that is a bejeweled whisk around Gucci Mane’s neck.

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