Daily Dose of L

Posted in Daily Dose of L with tags , , , , , , , , , , , , , on September 24, 2010 by letterlbeats

Hello Hip Hop.

Young General, Mikkey Halsted, Twone Gabz & Lee England Jr. NEW Chicago anthem “White Sox Fitted” droppin Oct. 1st!

My blog today is for my fellow producers. This is an excerpt from a post on www.FutureProducers.com which was taken from the Dynamic Producer website. I thought it to be pertinent, relevant, yet sobering information from a very reliable source:

This was posted in the Dynamic Producer forum by JaayPeso who’s one of the heads of the site, after people were complaining about “not getting their money’s worth”. This is a good read for DP or PMP subscribers as well as anyone looking to get major placements. This is what your up against. It goes a lot deeper than just getting your music heard.


The placement chase is an vicious numbers game. I’m pretty sure I’ve posted this exact post before like a year ago, but I’ll revisit it again here. A lot of you already know most of this, but here’s a quick crash course for anyone who doesn’t.

Basically, its an ugly numbers game from jump street. First off, there is a drastic decline in the total number of albums that labels are releasing period. Which means less placement opportunities overall for producers in general. Adding to that, label budgets are down, so there is less money to expend on projects, and obviously producers without strong resume’s are going to feel that directly because the production advances will be lower. People are constantly getting laid off, and budgets are smaller, so people are willing to take less risks. Album sales are down so pub checks are smaller, etc. Now that alone, makes for a tougher environment to get placements, but that’s just the beginning.

If an artist drops an album (lets say the album has 14 slots). 75%-100% on most albums of those slots are going to go to name producers or the producers that have a strong long term relationship with the artist. If 100% aren’t taken up by that category, that last quarter of the album is likely to be taken up by producers that have a relationship with the A&R of the project (i.e. the A&R manages them, or likes their work), or a producer who has a relationship with somebody in that camp (be it a songwriter, manager, DJ, etc.). Most albums are gonna be completely filled with producers in the those 2 categories.

But there is slight hope, for the producer with minimal or no credits. Some of these same avenues (artist-direct, A&R, manager, DJ, songwriter) are available to producers with no credits if you get the right beat to the right person at the right time (which is a bit of a crap shoot in itself). You lessen your odds considerable if you just randomly submit whatever beat to an email. Because if you don’t know the direction of the album, or what stage the album is in, you may be submitting music that doesn’t at all fit what they’re looking for. The better the relationship you have with the contact the more they will be willing to give you details of the project.

So, say you know what they are looking for and you have THE record (doesn’t everybody) and you have a solid contact to the artist…..AND all the gatekeepers AND the artist all like the record. Now the artist 2 tracks to your song to see how it feels the feel of the album. Now your song is amongst a group of at least 30 or 40 plus records that have been recorded for the album. And you have to make it into the top 13-17. Your competition has name, track record, relationships, etc. which give them an edge. Pharrell, for example, has filled many an album in the last few years with average records…..but when he has the hook, and the incredible track record, and the in-studio charisma to sell it…..(plus the amount that was paid for it)….he’s gonna be on the album.

Now say, after making the right record, and getting it to the right artist at the right time, and the 2 track comes out dope enough to get in the preliminary track listing for the album. Now you have to hope the artist doesn’t get pushed back, or go to jail (TI/Wayne), have a PR disaster (Chris Brown) or change the direction of the album… which could lead to your track getting scrapped.

In addition to that, your phenomenal track needs to not get leaked prematurely which could jeopardize your spot on the album (not always, but sometimes). You also have to hope that if you don’t make the cut on the album that your artist doesn’t decide to throw your song on their pre-album mixtape and ruin any shot you had of selling the record in the future.

And after you have manage to dodge all these potential pitfalls, you now have 1 placement that will get you a few thousand on the advance, and if it isn’t a huge single isn’t gonna necessarily lead to your phone blowing off the hook. So now what…..you get to play the crap shoot all over again.

This is why having great relationships with the artist ideally (or at least some gatekeepers that are high in the food chain (manager,DJ, songwriter, engineers, and certain A&R’s…definitely not all) can limit some of the bs. you’ll be able to stay in the loop on what they are looking for, and also get tracks closer to the artists ear. Know as much as you can about who found the beats on the last album the artist released because that’s who you need to connect with to have a good shot at getting placed on the next album. Some people are just titleholder A&R’s and even if you get them your music, the artist may not even go to them for music.

Another way to increase your odds is have your music coming from all directions. If you can’t get it straight to the artist….Have it going to the A&R…..send it to the engineer, the manager, the DJ. Send it through someone who has better relationships than you do and work yourself to raise the odds that the artist actually hears it.

And lastly, have good music. Because a TON of people, the direction won’t fit the artist….the song structure isn’t good…..mix is mediocre, or something of that nature. Then, even if you do all that..you have to actual take it in a creative direction that the artist is vibing with.

In the midst of that, you have snakes in the grass who steal beats, mixtape your music, steal ideas, don’t give credit, bully up and coming producers out of publishing, and lie to producers as they deem necessary.

I always say, DP is just one avenue. We go hard to establish and continue relationships all over the industry but even with DP subs, but you not only have to have good enough music to send to the artist or contact…..you have to be better than DP’s best, and be better than the other hundred of producers getting music to that same contact/artist as us. Then you have to beat out the producers you look up to in some instances to make an albums and all the other hungry cats grinding.

Outside of DP, you have to explore ALL avenues and grind on your own as well to make things happen. Just relying on ANY one method is not a good way to hustle. So make incredible well-mixed musical masterpieces and be ready to go after placements from a ton of angles to try to get your music heard. Then you will actual give yourself a legit shot at a placement. Until then……you’re fooling yourself.

Don’t do this for the money kids (cause this isn’t 2001 with those label budgets…its definitely 2010). The ratio of placement money to hours spent working on music, mixing, grinding to get the music out there, making sounds, buying equipment, attending conferences, etc. isn’t close to what the average good job pays you in 2010 (starting to sound like your wife or parents huh). And be aware of what your up against so that you can properly plan how to give yourself even a realistic shot of making these albums. By the way, don’t sign anything without having a lawyer look at it, be sure to DO YOUR SPLIT SHEETS or your pub could magically disappear. So on, and so forth. Cause you don’t wanna get through the placement jungle and then get a punk ass few G’s advance on a big single because you didn’t have a split sheet, or solid representation to ensure the back end.

Got some good stories, but anybody who’s still reading at this point is probably tired w/a migraine from my rambling. Maybe another time. Peace fam…..keep buildin and grindin.

– JaayPeso of DynamicProducer.com

Daily Dose of L

Posted in Daily Dose of L with tags , , , , on September 1, 2010 by letterlbeats

I wanted to take some time to say thank you and to show appreciation to Jim Bond, a producer who runs beabetterproducer.com. If you check the right hand side of this site, you will find his site listed as one of our favorites. I just made a beat making tutorial in Reason 4 on my new joint called “The Movies” (video below). As it happens, beabetterproducer.com just opened up their BABP TV section. I emailed Jim and asked him to post the video and he said he would. But not only that, he was just a cool enough dude to exchange emails with me and converse about beat making. I am finding that you can get a long way in this business just by being cool with people. He saw that people were clicking onto his site from ours and he appreciated it.

In addition to showing that love, I also wanted to direct people to read his interview with Frank Dukes, a veteran producer who put in WORK! I think all beat makers and producers can learn something from this article.

A Suitcase Full Of Vinyl: The Frank Dukes Interview

Daily Dose of L

Posted in Daily Dose of L with tags , , , , on August 26, 2010 by letterlbeats

Hip Hop….

I’m blogging live from The Attic Studios in Chicago. We’re in the process of mixing Young General’s new joint featuring Wade Soul called “Going Places”. Special shouts out to the homie G Ball, head engineer at our new recording home.

I hope all my producer heads out there enjoyed the Brett Favre Un-Retirement Kit from last week. You can still download it below for a little while longer. In the meantime, we are just about to mix What Up by Young General, produced by myself, The Letter L…One.

Daily Dose of L

Posted in Daily Dose of L with tags , , , , , , , , , , , , , , , , , , , , , on August 23, 2010 by letterlbeats

Happy Monday Hip Hop!

What’s good family? We just got out of the studio with the homie Twone Gabz who was putting the finishing touches on his verse on Young G’s new project called White Sox Fitted. The song also features a verse by Chicago’s own Mikkey Halsted. Big shouts out to G Ball over at The Attic here in Chicago on the mix as well. The song will be crazy and the video will be absolutely bananas! Oh, and here’s one more exclusive gem to drop…Lee England Jr. on strings! If you don’t know who that is then check out and get acquainted. This song will be the Chicago anthem…

In the mean time, here is a free kit dedicated to my man Brett Favre who promised to un-retire after he decided to retire the year after he retired and then un-retired but decided that his ankle couldn’t…*smdh*

Click on the pic below to download the kit through box.net:

Daily Dose of L

Posted in Daily Dose of L with tags , , , , , on August 10, 2010 by letterlbeats

Good Tuesday Hip Hop!

It’s been some time since the last entry so let’s go ahead and get into it. First off, big love going out to Mikkey Halsted and his camp for doing the feature for Young General’s upcoming single, White Sox Fitted. Mikkey, you did your thing boy! This is the part where I wanna start quoting lines form the song but J Gar said we had to keep it under wraps until the release date. It’s a hot joint though.

I’m actually leaving as soon as I finish this blog entry. I’m headed over to the set where Young General is shooting his next video for the song Keep It Movin’ produced by myself. It’s funny because the songs that I never expect the artist to choose, they do. Then, as was the case with Young General, they take it and run with it and make something dope out of it.

I wanna talk about Interscope but that’s like G5 security clearance type stuff so stay tuned to the new and improved YoungGeneral.com for updates there. As always, hip hop we love you. Chicago we love you too.


Daily Dose of L

Posted in Daily Dose of L with tags , , , on June 18, 2010 by letterlbeats

Hip-Hop it’s been a minute,

We have been working so hard on the Young General’s campaign. We recently finished an EP with 7 new tracks. I will post them after we get back from Toronto. Young G has two shows in T Dot, the first is Wednesday June 23rd @ Harlem Lounge. And the second is Saturday June 26th @ Hotbox Afterdark. New tracks are in the works and going to be released on iTunes!

NEW Music, Videos & Tracks coming early July!


1. koman coulibaly
2. usa slovenia world cup
3. gail posner
4. us vs slovenia
5. victor posner
6. usa soccer
7. usa vs slovakia soccer
8. world cup tie breakers
9. spaghettios recall
10. slovenia map
11. us soccer
12. fifa usa
13. world cup group tiebreakers
14. michael bradley
15. minnesota tornadoes
16. sony dash
17. toy story 3 review
18. albert lea tribune
19. ron artest interview
20. molly ray

Daily Dose of L

Posted in Daily Dose of L with tags , , , , , on May 3, 2010 by letterlbeats

Hip Hop what’s good?

I just wanted to drop back in with a few words and a dope video I found.

First off, I wanted to acknowledge a milestone. As of two weeks ago, http://www.letterLbeats.com is one year old. Big shouts out to my manager Jason Garcia for making the site way more than we could have ever imagined. Marking first year are the Top 3 Songs for May that officially start the second year of Top 3 Beats of the Month.

Below is a video I found. It’s a song by Red Cafe produced by Pete Rock. Both the song and video are based on New York City street ball. With the playoffs in full swing and Summer ’10 around the corner, I thought it was appropriate to post that.

Red Cafe – Heart and Soul of New York City by K1X from K1X on Vimeo.

P.S. While we’re thinking about the playoffs, Jason bless the people with a preview of Young General’s new single called Game Time. Listen below:



1. lynn redgrave
2. george huguely
3. yeardley love
4. uva lacrosse
5. vanessa redgrave
6. virginia lacrosse
7. chely wright
8. georgy girl
9. opryland hotel flood
10. university of virginia
11. daisy
12. cinco de mayo history
13. kent state massacre
14. clare grant
15. clarksville tn flooding
16. doug collins
17. bp oil spill 2010
18. tylenol recall 2010
19. leaf chronicle
20. nashville flooding